Compassionate counseling in St. Petersburg, FL — for individuals, couples, and families.

We are now welcoming new clients at our new home: 6450 1st Ave N, St Petersburg, FL 33710.

The strength of a willow tree is in its flexibility. The willow tree is capable of withstanding the most turbulent storms because it bends and sways with the wind, rather than resisting it.

If we, like the willow tree, can learn to adapt to our struggles rather than fight against them, we will weather the storms of life more successfully: leaving us more resilient than we were before the difficulty… and ultimately stronger.

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Willow Bay Counselors
Our team brings advanced training in Gottman Method, EFT, IFS, and EMDR to every client we serve

Our Approach

  • Evidence-based, relationship-focused. Gottman Method, EFT, and IFS at the core of our couples work.
  • Trauma-informed across the board. Including EMDR for clients ready to process the past.
  • Whole-family practice. From teens to adults to couples — we can support multiple members of the same family.
  • A welcoming space. LGBTQIA+ affirming, judgment-free, collaborative.

Our Services

  • Couples & Marriage Counseling — Gottman-certified support for connection, communication, and repair.
  • Individual Therapy — Anxiety, depression, self-esteem, personal growth.
  • Family & Parenting — Parent-child relationships, family conflict, divorce transitions.
  • Teens & Adolescents — A safe space for young people navigating identity, school, and emotions.
  • Trauma & EMDR — Specialized care for processing past experiences.
  • LGBTQIA+ Affirming Care — Inclusive, identity-affirming therapy.
Our Services

Meet Our Team

We're excited to welcome new clients at our expanded Seminole location. Now offering a wider range of appointment times with our growing team of three relationship-focused therapists.
Gabe McMillan

Gabe McMillan

LMHC

Trauma Specialist, Licensed Counselor, Relationship Specialist: Gottman-trained

Supporting couples and individuals through life's hardest transitions.

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Michelle Ruelke

Michelle Ruelke

Relationship Specialist

Gottman-trained, trauma-informed

Helping couples strengthen their connection, improve their understanding of one another, and have a more fulfilling relationship.

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Erin Wiley

Erin Wiley

MA, LMHC

Licensed Mental Health Counselor, Marriage & Family Specialist: Certified Gottman Level 2

Helping couples reconnect through evidence-based relationship work.

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Ready to take the first step?

We'd love to hear from you.

Address: 6450 1st Ave. N.
St. Petersburg, FL 33710

Willow Bay Counseling Exterior Office Building